When Enfo decided to demerge part of its organisation to form a new, leading data consultancy, the ambition was clear: to redefine what data can do when placed in the right hands. The challenge was to create a brand from the inside out – one that could unite 500 consultants around a shared belief and clearly articulate its role in a data-driven future.


We began by listening. Asking consultants what truly defines their everyday work, one word stood out above all others: trust. Between people. Between systems. Between data points. That insight became the foundation for a new brand narrative and strategic platform: Towards a future we can all trust.


From strategy to execution, we helped shape Epical as a brand for trust makers – expert, human and optimistic. A new name, visual identity and digital presence designed to radiate confidence and warmth, and to equip Epical with the tools needed to show the way for organisations across the Nordics. The result is a brand that stands for responsibility and progress, and invites others to help build a future we can trust.